Over at Unclutterer, it’s Unitasker Wednesday, the day to make fun of a “helpful” device that has only one (limited) purpose – aside from its main function, that is, of lightening your wallet a bit. Today’s pick, the Dipr, certainly qualifies; it’s a scary-looking hook designed to hold an Oreo (or other sandwich cookie) while you dip it into your glass of milk.
But the Dipr may have another problem besides superfluity: Its name. When I read “The dipr” in the post’s headline -- lowercased, as in the logo* -- I was expecting something completely different: A new twist on, of course, the diaper.
None of the commenters had that reaction, though, so maybe it’s just my Midwestern accent leading me astray; where I come from, diaper is often two syllables, rhyming with (appropriately enough) wiper.
*In my copyediting days, I opposed the common editorial impulse to approximate logo styles in print. You aren't required to cap IKEA or put a star (or asterisk) in Macy*s. As Bill Walsh put it in "The Elephants of Style," there was a time when "editors and even writers knew that logos are logos and English is English. 'You want all caps?' an ink-stained wretch with a green eyeshade might have asked. 'Go buy an ad!'"