Friday, October 7, 2011

Amazon hears the feedback feedback

Amazon has just changed its customer feedback link so that if everything goes perfectly, you're allowed to rate the transaction "Excellent" with just one click -- no need to add a comment.

Until recently, it didn't work that way. Even if you clicked the buttons rating the service and product as perfect, you couldn't submit the form till you also put some text in the comments box. This must have irritated thousands of people, and I was among them; eventually I wrote to Amazon pointing out that this was a real disincentive to rate sellers, and one that would disproportionately punish the best merchants -- the ones who rated just an unadorned "Excellent."

I'm sure I wasn't the only one making this point; for all I know, the campaign to revise the feedback form has been going on for years already. But it's always nice to see a huge company actually do something so small yet sensible; so often, it doesn't happen.


Anonymous said...

I went thorough that irritating little exercise only a few days ago. Rating: Excellent.
Please leave your comments: Excellent service, excellent delivery, excellent product.
What an irritating waste of time it was to go through that every time. I skipped rating most of my transactions because of it.

The Ridger, FCD said...

I know; I got so tired of typing "Came quickly in good condition".

But it never occurred to me to complain about it! Yay! for those who did.

Kay L. Davies said...

You're so right. Large companies are a lot like governments in that regard. They can't be bothered with small changes, they'd rather revamp the entire website.
I would like to think your opinion helped tip the scales in favor of good sense.

Kay, Alberta, Canada
An Unfittie’s Guide to Adventurous Travel

all competition said...

oh really? I will try it